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dreamstime_s_33839997Given the incredible quantity of sites and blogs that now exist on the web, it isn’t obvious to have your own website appear on the first page of Google search results. And of course, nobody will see your site if it only shows on page 36 of the results!

The content optimization of a website is a group of methods that will have your site rank better in the search engines results, and will give it better visibility for your target clients.

Several techniques exist that can increase the optimization. Here are some of them:

1.       The use of relevant keywords

First of all, content optimization is done with the use of keywords. Those words are chosen wisely according to Google’s and other search engines’ statistics, and they represent the words that your target customers could search on the Internet. The blogger therefore relies on those statistics to find the most common keywords.

For example, if you own a company located in Montréal that offers website translation services and blogging services, the keywords will be, in order of importance: linguistic services, Montréal, translation, blogging, website, blog, content optimization, Internet, commercial documents, marketing, etc.

The translator-blogger who is an expert in content optimization will also avoid the use of adjectives, adverbs, and empty words, which are words that, taken out of context, don’t directly relate to the topic you want to talk about. The blogger will consequently use words belonging to the desired lexical field, including all synonyms and parasynonyms.

2.       The use of relevant terminology and a sober language

It’s also important to avoid puns and literary expressions for a commercial site. Inserting metaphors and figures of speech could mislead the search engines. For example, by using the expression “splitting hairs”, (meaning that one tries to make petty distinctions), we might attract surfers looking for a hairdresser.

 3.       Content quality

Page content must also be targeted. It’s important to make sure we properly answer the prospects’ questions, and the site’s main theme should be developed in different blog articles to ensure all the different aspects of the main subject are covered.

 

Information given in the texts of your blog should be relevant enough to make the Internet surfers want to read it, and sufficiently interesting for the readers to come back several times. If your content is well-liked, your readers could even like and share the page, thus creating free publicity through social media. The more people share your content, the more your content will be read, and the more likely you will be to increase your sales.

4.       Multimedia elements

It appears that search engines give priority to sites that have a lot of multimedia elements: drawings, pictures, audio, interactive blogs, etc. Moreover, the titles of those images, videos and songs should be keywords allowing the search engines to class better the content to index. Those are all elements that could help your site rank better in the search results.

In conclusion, your web page ranking in the search engines will be optimal if you respect those simple guidelines. Remember: content optimization is essential for the growth of a company.

 

Mariko Beaupre

Translator and copywiter

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